Korea continues to pursue its goal of becoming a significant regional hub, including as a major destination for multinational company regional headquarters. Recognizing its challenge in the face of a significant investment flow into China and the rising prominence of Shanghai as a regional headquarters, Korea argues that companies can benefit from locating their adminstrative and logistics headquarters in Korea even if manufacturing will be based elsewhere, such as in China.
Particularly for companies that plan to run part of their regional operations out of a hub based in Northeast Asia, and whose plans are not completely dominated by China, such a pitch may make sense. With such an overwhelming degree of focus on China these days amongst US companies, some pay too little attention to opportunities for collaborating with Korean companies and doing business out of and in Korea, let alone Japan (an economy showing some signs of revival).
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